Leada

About Leada Engineering-Driven. Factory-Agnostic.

We design. We engineer. We deliver.
We don't own a factory — and that's by design.

What Leada Is

Shenzhen Lida Intelligence Development Co., Ltd. (brand name: Leada) is a Fabless ODM — an engineering company that designs and delivers hardware solutions, with manufacturing executed through certified partner factories.

This is the standard model in the global electronics industry. NVIDIA doesn't own a fab. Qualcomm doesn't own a fab. Apple doesn't own a factory. They focus on what they do best — design, engineering, and quality control — and partner with world-class manufacturers for production. Leada operates the same way.

For our clients, this means:

  • Flexibility: We select the optimal factory for your product — not the one we're stuck with.
  • Cost Efficiency: No factory overhead means competitive pricing. Our PCBA costs run 40–60% below European equivalents.
  • Quality Control: We own the design and the QC process. Every board is tested to our spec before it leaves the factory.
  • Scalability: From 1,000-unit pilot runs to 500,000-unit annual production — we match factory capacity to your needs.

What We Build

ETC Tolling PCBA

RSU antennas, OBU, barrier gates, vehicle detectors, fee displays, industrial controllers. Multi-standard DSRC support — 5.8GHz for China, Europe, Japan, and Southeast Asia. From individual board-level design to complete lane packages with custom firmware and protocol adaptation.

AI Hardware ODM

AI vision terminals, 5G wearables, CPE routers, GPS trackers, in-vehicle hotspots. Full-stack ODM — PCB layout, embedded firmware, enclosure design, compliance testing, and mass production coordination. From your specification to the shipping container.

Our Team & Locations

Shenzhen

Sales & Supply Chain

Global procurement, quality control, logistics — at the heart of China's electronics manufacturing ecosystem.

Xi'an

R&D Center · 30 Engineers

PCB design, embedded firmware, cloud software. The team that built China's first ETC prototypes. Full-stack engineering under one roof.

Certified EMS Partners

Manufacturing Network

SMT assembly, testing, enclosure molding — executed by audited, long-term EMS partners. We select the right factory for your product, not the one we own.

Why Trust Leada

300M+ Users · 100K+ Lanes

Technology proven at the world's largest scale — China's nationwide ETC network.

20-Year Trade Veteran

Founded by an international trade professional. We understand logistics, compliance, and cross-border business.

Multi-Standard DSRC

5.8GHz DSRC compatible with China, Europe, Japan, and Southeast Asia standards. Firmware-adaptable RSU architecture.

NDA · Remote Audit

We sign NDAs before technical discussions. Factory audits available by arrangement — remote or on-site.

Fabless = Flexible

No captive factory overhead. We match each project to the best-fit factory — optimizing cost, quality, and lead time.

China's First ETC Engineers

Our Xi'an R&D team includes engineers who built China's first ETC prototype systems — before the technology became a national standard.

Let's Talk About Your Project

We'll sign an NDA, review your specification, and deliver a quote — typically within 72 hours.

Get in Touch